The Creative Lens



The goal is to create a flexible and unified marketing campaign, empowering technicians to engage with clients while upholding brand consistency and professionalism.

By maintaining consistent branding and enabling technicians to personalise messaging within the creatives, we aim to cater to individual communication needs while adhering to a cohesive design style.

This strategy resolves current challenges and ensures that each technician can convey their distinct message within a unified theme, ultimately boosting stakeholder satisfaction by offering a streamlined communication solution that enhances the overall marketing strategy.

Hitachi Construction Machinery Australia | Marketing Campaign, Branding