The Creative Lens

Mist & Merit.


Embark on a journey where tradition meets modernity with Mist & Merit. Named in loving memory of the co-owners’ cherished uncles, “Suong” (Mist) and “Duc” (Merit), this business is a heartfelt tribute to family heritage.

Tasked with crafting their brand identity and designing their eCommerce website, I embraced the essence of Mist & Merit: a commitment to excellence and a dedication to providing customers with an unparalleled experience.

Infusing the brand with a vibrant and sophisticated aesthetic, I aimed to capture the spirit of fun, class, and trendiness, resonating with their target audience aged from the dynamic twenties to the discerning thirties.

Mist & Merit | Brand Identity, Logo Design, eCommerce